The story of Chumi
Chumi was launched in spring of 2019 by Peer Norbäck, but originally under the name ”Jawpeer”.
The idea came to Peer when he searched for a face toner, but couldn’t find one that suited his needs. So he created one himself.
The idea behind the silicone chews is to train the face muscles and do other things at the same time, while being sustainable and non-toxic.
The name CHUMI came to be when Peer collaborated with Hyper Island students, who rejuvenated the brand, gave it a new look and name.
While Chumi was created mainly as a facial beauty product, you can use it for eliminating the crave for snacking or sweets, or increase the focus.